5 Things You Should Be Aware Of When Branding Yourself Via LinkedIn
No, matter what it is be it product, service or yourself if you say that you, your product or service will do or be something than that’s what we expect. You can’t sale quality, because it is expected! This isn’t just quality we’re talking about. What people think and say about you is your brand. Yes, some people call this gossip and it’s also true that we can’t control what others say about us, but we can control ourselves and the information we put out about ourselves.
If you haven’t already Google yourself. It’s best to use a device that’s not familiar with your search history, so borrow a friend’s phone and check yourself out. Did you come up? If not, a great place to start to get your name out there is to start a LinkedIn account. When searching for people LinkedIn is usually the first social media platform that shows up.
Stand For Something
State what your brand is and be the expert. You don’t have to have a Ph.D. or a doctoral degree to be an expert. You just gotta like what you do well enough to study and read more then the average person just sparking an interest your field. Determine what’s relevant to your goals, mission, and vision. Do anything else and you’ll just be wasting your time. Once you know what these are put them in your LinkedIn headline. Your headline shows up under your photo and they both show up every time you comment, like, message someone or post.
Make Your Presence Known
Have a professional photo taken of yourself. A picture of yourself will get you more connections then not having one or having your logo represent you. You can use your logo to represent you on your company page.
I heard Brendon Burchard say that “You should be posting 4 times a day minimum.” Your post could be your thoughts or quotes, yours or someone else’s. If using someone else’s quotes please give them credit. It’s the right, nice thing to do. You can also do all of this on your LinkedIn account. You can also blog by posting articles. Post an article at least once a week, in the morning at 9am or before. Thursday mornings is the best time according to Noah Kagan. You could also have your own blog. I like Word Press it’s simple to use, it’s free and there’s a lot of add on apps you could use. Some apps are free most are not. You could also ask your LinkedIn connections to subscribe to your blog. Offer your subscribers the opportunity to be the first to read your post.
Network For Brand Awareness
While in your LinkedIn account go to Add personal contacts and add your personal contacts from all your email accounts. Then connect with everyone in the fields your interested in. Lewis Howes gives 6 Reasons To Connect With Everyone On LinkedIn Write great glowing recommendations for the people you know and ask for the same in return.
Be clear on who you are and what you stand for in your field. Don’t exaggerate your qualifications or what your skills are. You may not have the paper work to say you can do something, but that doesn’t mean that you don’t have the ability to do it. There’s a YouTube video for everything. (Don’t use YouTube to become a Doctor.) Plaster your brand all over LinkedIn communications mediums. Personal page, Company page, Slide Share, Groups, Articles and Post. Let everyone know who you are and what value you can add to their life and or business.
Time For Feedback
Once your page or pages are complete show it to someone who doesn’t know your intent. Ask them “In their personal opinion who is this LinkedIn page about, What does this person do, How do they do what they do is it via phone, email, webinars or in person and why do they do what they do. Ask at least 3 willing participants these question and if their answers line up with your assumptions about yourself, your work and your page you have the start to a good brand. The more work you produce, the more you put your name out there and get others to do the same for you then you will have a great brand.