Personal branding is the practice of people marketing themselves and their careers.
the personal-branding concept suggests that success comes from self-packaging.
Personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual.
Personal branding often involves the application of one’s name.
Your brand is a perception or emotion, maintained by somebody other than you, that describes the total experience of having a relationship with you. – McNally and Speak